主题：愿景开始：创业公司11个成功要素

创业不易，事实上大多数创业都没能成功。红杉资本总结了一些创业成功的关键因素。为了方便大家阅读，在此准备了中英文两个版本，英文直接来自红杉的官网，中文是针对英文版本的对应翻译，大家可以酌情参看，希望对大家有帮助！

1.清晰的愿景

最好能写在名片的背面。

2.大市场

目标市场最好是已经存在，并将要快速发展或者发生大的变化。比如，一个有可能达到10亿美元的市场会比较理想，因为它提供了足够的试错的空间，并允许随着时间最终盈利。

3.愿意支付的顾客

锁定那些会立即购买并为独特的产品支付溢价的客户。

4.专注

客户只会购买具有单一价值主张的简单产品。

5.解决痛点

找到客户的最痛点，然后用一个令人信服的解决方案让他们满意。

6.尝试不同的思维方式

不断地挑战常识或者既有认识。敢于走相反的路线，创造新的解决方案，战胜竞争对手。

7.团队的DNA

一个公司的DNA在最初的90天里就已经确定，所以请明智地选择你的前几个雇员。

8.行动力

天下武功，唯快不攻，保持足够的灵活度和快速的行动力。

9.绝不放弃

坚持，再坚持，失败了可以再来，坚持继续尝试。

10.节俭

将开支集中在最关键的地方，特别是在影响企业发展的优先环节上，努力使利润最大化。

11.小成本干大事

创业可以从一点钱开始，这样迫使你谨慎地运营，保持高度专注。事实上，一个巨大的市场，有急切需求的潜在顾客，加上优秀的产品，就足以让你成功。

1.Clarity of purpose

Summarize the company’s business on the back of a business card.

2.Large markets

Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop.

3.Rich customers

Target customers who will move fast and pay a premium for a unique offering.

4.Focus

Customers will only buy a simple product with a singular value proposition.

5.Pain killers

Pick the one thing that is of burning importance to the customer, then delight them with a compelling solution.

6.Think differently

Constantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition.

7.Team DNA

A company’s DNA is set in the first 90 days. Choose your first few hires wisely.

8.Agility

Stealth and speed can beat slow incumbents.

9.Resilience

Hone your ability to bounce back and keep trying.

10.Frugality

Focus spending on what’s critical. Spend only on the priorities and maximize profitability.

11.Inferno

Start with only a little money. It forces discipline and focus. A huge market with customers yearning for a product developed by great engineers requires very little firepower.